Digital Marketing Training

What is Digital Marketing? Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. So, how is digital marketing different from traditional marketing? Digital marketing Training In Lagos The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customers’ buying behavior. Digital marketing achieves targets of marketing a business through different online channels. Let us see how. The following table lists a few points that differentiate digital marketing from traditional marketing −